Face shape guide
Makeup and Contour for Your Face Shape
Face-shape makeup is an optional way to change visual emphasis, not a correction for a problem. Placement also depends on bone structure, product texture, lighting, skin type, and the finish you prefer.
Choose the Effect, Not a Rule
- Add length
- Add width
- Soften angles
- Emphasize cheekbones
- Keep natural balance
Placement Directions
- Round: diagonal blush can add vertical direction.
- Square: curved blending at temples and jaw can soften angles.
- Heart: lower-cheek placement can shift focus from the upper face.
- Diamond: avoid over-emphasizing the widest cheek point unless that is the goal.
- Oblong: horizontal blush placement can interrupt length.
- Triangle: upper-cheek highlight can add upper emphasis.
- Oval: adapt placement to individual features.
Use a Light Hand and Check in Natural Light
Build product gradually and view the result from conversational distance. Makeup photography under bright frontal light can look different in person.
Start with Your Own Proportions
Use a clear, front-facing photo for an explained result, or compare four manual measurements.